New Medicine Is Making Us Feel Feelings

Get ready to let Jake Scherer, Ryan Guanzon, Matt Brady and Dan Garland dredge up some feelings of abandonment! A far cry from their kick-in-the-teeth debut single, Race You To The Bottom, New Medicine reunited with Moving Walkway Productions for their second music video, "Baby’s Gone."

Still thick with the American rock sound we’ve come to know and love from the band, with its thoughtful lyrics, driving chorus (and let’s be honest, Jake’s brooding please-don’t-leave-me-glances) Baby’s Gone provided the perfect opportunity to do some good ole' fashion visual storytelling. 

This video was produced on the beautiful Medina farm belonging to Scherer. The laid-back and affable band was in perfect sync with the crew. We spent a beautiful day working on this shoot (and a beautiful night burning photographs.)

Sadly, on April 27, 2015, it was announced that the band would be going on an indefinite hiatus. 

Directed by Justin Staggs | www.JustinStaggs.com | Produced by Frenchy Lunning & Elizabeth van Dam / Moving Walkway Productions | Executive Produced by Atlantic Records |  www.newmedicinerock.com, 2011.